Who We Are
Lifewire’s mission is to help people get the most out of the technology that dominates all of our lives today. We provide context for the latest technology news, an extensive library of updated educational how-to articles, and independent product advice and reviews to more than 15 million users each month.
Our goal is to help consumers understand what is happening in the world of tech, figure out what products enhance their lives, and learn how to make it all work. We aim to be the trustworthy, friendly, and authoritative voice for people who use their tech every single day and expect it to work. When it doesn’t, they want to search for an answer, get it working, and get on with their day. This is what we help them do.
We have more than 80 technology professionals—authors, educators, software developers, speakers, consultants, tech support agents, and more—all working together to create technology news, product advice, and how-to articles that you can trust.
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Our growing library of more than 20,000 pieces of content, created and refined over the past 20 years, helps you understand what’s happening in the world of tech, figure out which products you need to be a part of it, and then learn how best to make it all work—without the pretentiousness and confusing jargon you’ll find on other sites. We call it Tech for Humans.
Lifewire is a top-10 technology news and information site, according to Comscore, a leading Internet measurement company, and has been honored with multiple Communicator Awards.
S.E. (Sally) Slack is the Associate General Manager for Lifewire. A graduate of Cal Poly San Luis Obispo, she manages all content for the site and is responsible for the entire business, from content strategy, to product vision, to brand evangelism. Previously, she held positions as the senior editorial and strategy director for Lifewire, newsletter editor for Microsoft’s BizSpark program, and global communications lead for IBM’s internal deployment of Siebel. Sally’s background includes more than 30 years as a freelance technology writer with thousands of articles, case studies, and profiles to her credit. She specializes in educating consumers on safely and easily using the everyday technology they own. Her work has appeared on sites such as Microsoft At Work and IBM developerWorks, and she has provided voice-training for Microsoft Office software. She also has written or contributed to more than a dozen technology books, including titles such as CNET’s Do-It-Yourself Digital Home Office Projects: 24 Cool Things You Didn’t Know You Could Do!; PC Magazine’s Office 2007 Solutions; and PowerPoint Graphics and Animations Made Easy.
Rob LeFebvre is the Associate Editorial Director, News for Lifewire. He manages a team of more than a dozen tech journalists to cover both breaking news and longer, in-depth news content. Previous to Lifewire, Rob wrote for Engadget, was the managing editor of iOS apps review site, 148Apps, and founded the GamesAreEvil & ThePortableGamer video game review sites. He also worked as an educational technologist for the University of Missouri. A former teacher and a graduate of UCLA, Rob’s tech news background includes more than 12 years of experience writing news, daily tech tips, features, and product reviews for Cult of Mac, Engadget, VentureBeat, and many other publications. He’s also written for the Storage Networking Industry Association and OpenStack Foundation.
Molly McLaughlin is Lifewire’s Senior Editor & Content Strategist; she conceptualizes and assigns product reviews and how-to content to a large freelance writing team. Molly currently runs Lifewire’s reviews program, overseeing hands-on testing, editing, and publishing. She has been a technology editor and writer since 2004.At PC Magazine, she edited hundreds of product reviews and features and covered key tech milestones, including the original iPhone and Android smartphone releases. She also spearheaded ConsumerSearch’s smartphone coverage strategy and ran a full-time editorial business.Molly graduated magna cum laude with an M.S. in Journalism and Technical Writing from Polytechnic University (now NYU Tandon School of Engineering).
Jerri L. Ledford is the Senior News Editor for Lifewire with more than 20 years’ experience in writing, editing, and fact-checking tech stories. Prior to this position, Jerri was a Content Project Manager for Studio B and Mighty Guides, where she managed a team of over three dozen writers, editors, and designers; edited and fact-checked submitted materials, and helped B2B clients develop both business-facing and customer-facing technology content.
Jerri has written thousands of articles that have appeared both online and in print for Computerworld, PCMag, Office.com, Intel, Ziff Davis, and many more (including Lifewire). She also designs training courses and materials for corporations and occasionally speaks at industry conferences. In addition, Jerri is the author of more than a dozen consumer technology books including: The Search Engine Optimization (SEO) Bible; Google Analytics; and Web Geek’s Guide to Google Chrome.
Evan Killham is a Lifewire editor and writer who has been appearing all over the internet since 2009 helping people swap out hard drives or pin down an elusive feature on their Apple Watch. An avid movie and TV streamer, he enjoys demystifying new streaming devices and functions for readers. He’s covered news, reviewed gadgets, and performed consulting work for Novy Unlimited, a PR firm representing independent video game developers.Evan has been an Apple user since the original iMac G3 came out (his was blue), making him well-qualified to write for Apple-centric sites covering Apple Watch (and other Apple products) news and updates. When he isn’t writing, he’s learning new skills like audio engineering, 3D modeling, and woodworking.
Jon is a Content Editor for Lifewire who has been writing about tech for over 10 years. He reviews and updates our content to ensure it is as up-to-date as possible. His work includes everything from software reviews to troubleshooting guides, definitions of complex technology terms, and opinion articles. His content can be seen on Lifewire, TechNorms, Online-Tech-Tips, Guiding Tech, and Help Desk Geek. Before moving into writing, Jon was a help desk technician for an airplane parts manufacturer where he provided on-site and remote tech support for hundreds of employees across three locations. Jon graduated from Wichita Technical Institute in 2010 with six IT certifications: CompTIA A+; CompTIA Network+; CompTIA Security+; MCTS Configuring Windows Server 2008 Network Infrastructure; MCTS: Configuring Windows Server 2008 Active Directory; and MCTS: Configuring Windows Vista.
Yoona is a Content Editor at Lifewire; she reviews and edits existing content on the site to ensure it is as up-to-date as possible. She has been a Freelance Product Review writer for Lifewire, specializing in smartwatches, peripherals, laptops, and streaming devices, and also worked as a Commerce Editor for us. That role gave her extensive experience in testing and reviewing consumer electronics of all kinds.In addition, Yoona writes how-tos and roundups on various subjects for Lifewire, from the best streaming content and macOS customization to managing Google Home devices.Outside Lifewire, her prior experience includes end-user customer support, knowledge-based technical writing, content writing, nonprofit marketing, and academic publishing.
Our writers have extensive experience working with the tech they write about. They are leaders in the field — hosting talks, creating technology videos or podcasts, developing apps and software, or teaching classes about their subjects — and the majority of our writers hold advanced degrees.
Not only are they experts, but they’re also real people who use the technology they write about and are passionate about sharing what they know with you.
Meet just a few of our experts:
Sam Costello is a professional technologist and has been writing for Lifewire since 2016, with a career in technology dating back to 2001. He specializes in writing about Apple products but knows his way around most tech devices.
Sam has been featured on CNN, PC World, InfoWord, ComputerWorld, NetworkWorld and MacWorld, and he’s been U.S. correspondent for IDG News Service and an on-air guest for numerous radio stations discussing various types of technology. He is also the author of My Apple TV and My iPad for Kids. Sam holds a B.A. in Media Studies from Ithaca College.
Sandy started her technical writing career years ago as an IT Project Manager creating both business and technical documents. With solid knowledge in company manuals and step-by-step guides, she then turned her love of writing toward consumer tech and the internet.
Her passion for writing about technology landed her writing gigs at a variety of tech websites and other online tech-related companies. She now uses, tests, and covers everything from computer applications and hardware to mobile devices and gadgets to smart home accessories. She’s a streaming music and movie/tv fan, too, and is always on the lookout for reader tips to share.
Brad Stephenson is a technology and geek culture writer and editor with over a decade of experience producing and editing content for online and print publications. In addition to writing for Lifewire, Brad currently works as an editor for the Microsoft technology news site, On MSFT (formerly WinBeta), where he reports on the latest Windows 10, Xbox One, Windows Phone, and app news.
Brad has also written for web and print publications in Japan, Australia, and the United States covering events such as the Tokyo Games Show and PAX AUS, writing about geek culture, video games, and the latest tech.
Lifewire’s team of experienced fact-checkers provides a critical layer of review for our news content to ensure content integrity.
This group of professionals is selected and vetted for journalistic and subject matter expertise. They are tasked with researching all statements of fact to ensure that the facts and technical information in our news articles are accurate and comprehensive and statistics are properly sourced and up to date.
If we are meaningfully correcting a news article, whether part of our fact-checking process or not, we simultaneously publish a correction at the bottom of the article that explains details of the change.
We believe it’s critical that our instructional and other supportive content is as accurate as possible. We believe a great way to do this is to have our how-to and related content reviewed by a dedicated team of specialists that we call our Technology Review Board.
We are the first and, last we checked, only tech site to use a Technology Review Board. Sure, it’s extra work for us, but it keeps our readers up-to-date and confident in our ability to provide the information they need, so we’re happy to go the extra mile.
You can read more about our Technology Review Board here.
We take a lot of pride in the quality of our content here at Lifewire. While we cover hundreds of different topics, they all have one thing in common: readers looking for tech information they can trust. Our writers create high-quality, original, accurate, expert content that is free of ethical concerns, bias, conflicts, or misinformation.
At Lifewire we aspire to provide the highest quality content produced by humans, for humans. It is against our guidelines to publish automatically generated content using AI (artificial intelligence) writing tools such as ChatGPT.
We are aligned with the Dotdash Meredith Content Integrity Promise.
All of our content is professionally edited before publishing to ensure compliance with our strict standards. Our experienced editors check for readability, formatting, spelling and grammar, photo and screenshot quality, inclusive language and imagery, and much more.
Our news pieces range from breaking news to in-depth and timely features. All are written by experienced journalists in the technology space and then promptly fact-checked (more on that below). We’re diligent about linking to our sources, never trick you with clickbait headlines, and get to the gist right away.
Our product reviews are independent and based on research and product testing — if you visit links within our content, we may receive commissions from your purchases, but we never receive any compensation or consideration for the content of our recommendations. Learn more about our product review process here.
Our how-to guides and other supportive content are written, and continually updated, by experienced tech educators and published authors. We follow strict style guides we’ve developed over the last 20 years to make sure every process, no matter how technical, is as easy as possible to follow. Learn more about our how-to process here.
If you ever come across an article you think needs to be improved, please email us at feedback@lifewire.com and let us know.
The accuracy of our verified information and news articles is core to every Dotdash Meredith brand, including Lifewire. So too is our commitment to accountability to our readers and transparency about our accuracy and corrections practices.
Our rich library of how-to content is routinely updated and fact-checked to ensure ongoing publication of accurate, complete, relevant, and up-to-date useful information. Following our rigorous and systematic updating and verification process, articles in our content library are date-stamped to indicate to readers that the information is complete and accurate. News articles often cover a distinct event in time and are not part of our routine update process.
At Lifewire, we are committed to telling readers when an error has appeared, and to correcting it. When we discover a significant error of fact we will correct the article as quickly as possible and append a correction note. All corrections will be clearly labeled, dated, and include information about what was corrected.
We welcome our readers’ participation in our ongoing commitment to accuracy and fact-checking. If you believe we have published a factual error in any of our content, please let us know and we will investigate and take appropriate corrective and/or updating measures. To report a possible error of fact, please email us at feedback@lifewire.com and let us know. feedback@lifewire.com
Lifewire is committed to independent, impartial, fair journalism. Our editorial content is not influenced by our advertisers. Every Lifewire staff member and contributor is held accountable to a high standard of honesty and transparency.
We maintain a strict separation between advertising and editorial content. Our “Sponsored Content” is labeled to make clear that such content is provided by or on behalf of an advertiser or sponsor.
In line with our mission to provide useful information that helps people find answers, solve problems, and get inspired, we are dedicated to publishing unbiased, comprehensive reviews of products and services. Our product and service reviews are wholly independent and based on robust research and product testing. When readers visit “affiliate links” within our content, LIfewire may receive commissions from purchases, but we never receive any compensation or consideration for the content of our recommendations.
Lifewire writers and editors are prohibited from giving preferential treatment to any outside resource (company, publication, video, affiliate, website) based on their relationship with the person or company who authors or owns that resource.
All of our writers and editors are responsible for disclosing any potential conflicts of interest—any relationship, financial, or personal, with any source or resource that may compromise their ability to provide fair and impartial information. As with many publishers, our writers and editors are sometimes provided with complementary products or services for review purposes. We are transparent and disclose when any valuable products or services are provided to our editorial teams. Our editorial staff and editorial contributors must not solicit gifts or services for personal purposes.
Our goal at LIfewire is to provide original, useful, and unbiased content. All information must be verified, properly attributed, and may not infringe the copyright or anyone’s intellectual property rights. Any suggestion of plagiarism is investigated fully and is grounds for dismissal. We expect all contributors on the network to abide by all applicable laws, standards, and accepted journalistic practices including:
We are committed to the quality and trustworthiness of our content and editorial processes. Our team of writers, editors, fact-checkers, illustrators, photographers, and medical and financial professionals rigorously researches and reviews all content on an ongoing basis to ensure it is up to date, accurate, and puts the needs of our readers first.
Each article features a byline that includes the name, a brief description, and a link to more information about those who contributed to that piece. The date indicates when the piece was most recently updated with new information. Some articles also have a tagline at the end to provide additional information on research or authorship.
Original illustrations, graphics, images, and videos are created by internal teams, who collaborate with experts in their fields to produce assets that represent diverse voices, perspectives, and contexts. Periodic review by editors as well as by Medical, Financial, Anti-Bias or other Review Board members as appropriate, ensure the quality, accuracy, and integrity of these assets. Photos and videos are not edited in any way that may cause them to be false or misleading.
We correct any factual errors in a transparent manner and strive to make it easy for our readers to bring errors to our attention.
All of our writers, editors, and contributors are responsible for disclosing any potential conflicts of interest.
Our editorial content is not influenced by our advertisers. We maintain a strict separation between advertising and editorial content and clearly differentiate editorial content from advertising content.
Lifewire is the “Tech for Humans” tech site and that means all humans. We cannot be silent about the injustices, hate, discrimination, and fear that many in our communities are facing. We have to do our part to fight systemic racism.
As a large publisher of technology content, we can use our position to elevate the voices of those who struggle to be listened to. We can highlight people doing things in the technology space that decrease disparities like the Digital Divide. As an employer, we can work to further diversify our teams. And we can do a lot more than that.
Read more about our pledge to make our site more inclusive and to promote diversity.
“I have tried to find instructions on how to get a photo from my cell to my computer. Most gave the advice to go into the guts of my computer. Found your website, found the place to do the transfer, and within two minutes I transferred a photo from my phone to my computer. Thank you.”
-Greg P.
“I recently had a little issue with Airplane mode on my Dell and of course the first search return was . . . Dell. Don’t get me wrong, I do love my Dell also. But, they’re just not as smart and efficient as you. Their help was like 34 steps long. I got 2 steps into yours, and yes, that’s right: I was cured. Thanks so much!”
-Laurie P.
“I tried to power on my laptop and there was no sign of power. Today is an important day because I have many deadlines that I have to meet by midnight. I am incredibly grateful to your instructions on how to turn on a computer that is not powering on. Thank you very much for writing an article about this. You saved me much grief, time, and further pain.”
-Naz Y.
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Dotdash Meredith, an operating business of IAC, is the largest digital and print publisher in America. From mobile to magazines, nearly 200 million people trust us to help them make decisions, take action, and find inspiration. Dotdash Meredith’s over 50 iconic brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living, and more.
Read about Dotdash Meredith and our family of brands in the news.
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Do you have something you’d like to let us know? Whether you have a comment or an idea to share, we look forward to hearing from you: feedback@lifewire.com
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